Johnson Industries International

If there's a Cadillac in the world of cheesemaking equipment, it's Johnson Industries International. For over 50 years, their robust stainless steel machinery has cooked, stretched, blocked and shredded cheese for the world's top mozzarella producers. Entrusted with Johnson's brand (and with America's pizza supply on the line), our mission was to bring the same reliability and performance to their website.

Johnson industries web design 3200w

Datasheets, Renderings, and a String Cheese Calculator

Along with the site redesign, we explored other ways to increase the value of the website. On the customer side, we added animated videos and designed a cost-savings calculator to better showcase the company's ingenuity. For the business, we integrated Johnson's CRM and marketing automation platforms to help manage incoming leads and opportunities. Through our growth partnership model, the site continued to evolve until the company was acquired by Tetrapak in 2017.

World Cheese Championships Awards Page

Customer Awards Showcase

When your best customers are dominating the food processing industry using your equipment, it pays to show off a little – for the both of you.

Johnson Industries Navigation Example

Main Navigation Slide-Out

As part of a complete website redesign, Astuteo built a slide-out navigation panel. After all, everyone in Wisconsin needs an impressive cheese drawer.

3D Rendering Example

3D Rendered Equipment Videos

Good photos of complex equipment or invisible processes are practically impossible to come by. But 3D rendered videos are a totally different story.

Digital Data Sheet Redesign

Digital Datasheet Design

A flagship website redesign often leads to the creation of new visuals that need to be adapted to other marketing materials, like sales flyers and Powerpoint presentations.

Scope of Work

  • Website Design
  • Web Development
  • Craft™ CMS
  • Search Engine Optimization
  • 3D Rendering & Animation
  • Google Analytics Consulting
  • Act-On™ Marketing Automation
  • Monthly Reporting

It's been a fantastic transformation that exceeded our highest expectations on every level. Astuteo is the change agent that will undoubtedly transition your thinking from present to future tense – where it belongs.”

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Just have questions? Email Matt Everson