A cheese equipment manufacturer's new string cheese machine revolutionized accuracy in sizing. We helped them illustrate the cost savings.
Johnson Industries International
If there's a Cadillac in the world of cheesemaking equipment, it's Johnson Industries International. For over 50 years, their robust stainless steel machinery has cooked, stretched, blocked and shredded cheese for the world's top mozzarella producers. Entrusted with Johnson's brand (and with America's pizza supply on the line), our mission was to bring the same reliability and performance to their website.
Datasheets, Renderings, and a String Cheese Calculator
Along with the site redesign, we explored other ways to increase the value of the website. On the customer side, we added animated videos and designed a cost-savings calculator to better showcase the company's ingenuity. For the business, we integrated Johnson's CRM and marketing automation platforms to help manage incoming leads and opportunities. Through our growth partnership model, the site continued to evolve until the company was acquired by Tetrapak in 2017.
When your best customers are dominating the food processing industry using your equipment, it pays to show off a little – for the both of you.
As part of a complete website redesign, Astuteo built a slide-out navigation panel. After all, everyone in Wisconsin needs an impressive cheese drawer.
Good photos of complex equipment or invisible processes are practically impossible to come by. But 3D rendered videos are a totally different story.
Selling equipment across the entire world demanded we develop a way to easily convert specifications from US/imperial to metric.
A flagship website redesign often leads to the creation of new visuals that need to be adapted to other marketing materials, like sales flyers and Powerpoint presentations.
Scope of Work
- Website Design
- Web Development
- Craft™ CMS
- Search Engine Optimization
- 3D Rendering & Animation
- Google Analytics Consulting
- Act-On™ Marketing Automation
- Monthly Reporting