How to Learn to Stop Worrying and Love Your Job

Dr. Strangelove

I never questioned whether or not I would draw pictures for a living. That much was always certain. The question was how I would make money doing it. Too many people in this world are way too eager to arrive at the conclusion that they don’t know what they want to do with their lives. The suggestions in this article are intended to help bring you closer to where you want to be in work and in life – two things that, to me, have always been one in the same.

Read more »

Five Simple Ways to Kickstart Your Website Traffic

Kickstart Your Website Traffic

Business owners, marketing directors, and website managers are always on the lookout for new ways to generate website traffic, especially when faced with the daunting task of launching an entirely new website. Fortunately, there’s a number of easy ways to begin generating website traffic effectively and at no cost through simple online resources. Professional profile sites, social networking sites, online directories, website forums, and map listings are ideal places to start.

Read more »

Search Engine Marketing Strategy for Service Providers

Search Engine Marketing

There are a number of tactics a real-world service business can use to pull in customers online, but none so effective as simply being in the right place at the right time – a search engine’s results page. Every search engine strategy requires a solid grasp of the keywords and search terms that will wrangle in the most relevant traffic. The system described here will show you how to break down your service business and discover those terms, beginning with a basic list of core terms and finishing with a final list of thousands of search terms suitable for categorizing and implementing in a new Google AdWords campaign.

Read more »

8 Ways To Improve Your Business With Gratitude

Client Appreciation

Customer appreciation is a tool that every business has at its disposal, yet very few choose to utilize it to its full potential. As a business owner, I believe there is no better investment than to put time and money into sincerely appreciating one’s customers. That “appreciation” can be defined as an increase in monetary value is more than appropriate in this case: it truly is the easiest way to strengthen your business and earn more money.

Read more »

How to Maximize Revenue Within Your Existing Client Base

Ring bell for service

When you take your car in for an oil change, the mechanic looks over the entire vehicle to make sure everything is running smoothly. As customers, we appreciate this basic service and we often pay to fix additional problems while our car is in the shop. So why doesn’t every service business offer to ‘check things out’ for its customers?

Read more »