Thin line weights and an inseparable type and graphic lockup, made the TLX logo difficult to use. We helped evolve the brand for the better.
From the latest automotive technology to the Internet of Things, custom solenoids from TLX Technologies make the world move in new ways. When TLX came to Astuteo, the team was already laser-focused on who they needed to reach. We paired their industry knowledge with our own digital marketing expertise to build a better lead-generating website for the business.
Designing Convincing Content
We started the evolution of TLXTech.com with simple but impactful changes to SEO, navigation, and calls-to-action. Focusing intently on the customer, we consolidated existing content into three persuasive new pages outlining the capabilities, process, and people that set TLX apart. These pages proactively tackled customers' most common manufacturing concerns, smoothing the way into notable new production programs.
Finding Riches in the Niches
Astuteo also helped TLX uncover new ways to reach deep into their niche markets. In the case of fire suppression actuators, Craft CMS made it easy for us to translate a single-page microsite into four different languages. We also discovered a number of unique advertising opportunities through our search engine research.
When you build custom products like TLX, the solution isn't necessarily the case study. We helped them define each more clearly.
TLX needed a more efficient way to manage and deploy its wealth of content. But to do that, we had to start from scratch.
Scope of Work
- Website Design
- Web Development
- Craft™ CMS
- Search Engine Optimization
- Google Analytics Consulting
- Print & Digital Ads
- Monthly Reporting