Primex Wireless

Hospitals, schools, and workplaces stay on-time with Primex Wireless synchronized clocks and monitoring systems. Our challenge was to help the company sell multiple product lines across a variety of industries at the same time, without having to sacrifice one opportunity for another.

Primex Website Design
Primex Testimonial Design

Going a Little Overboard... as Usual

Every once in awhile at Astuteo, we have a fun idea and just can’t help ourselves. Considering Primex is in the synchronized time business, we created a pair of animated clocks to feature on the homepage. The three hands of the clock were erased from the original product photo and recreated as SVG elements. With CSS animation, JavaScript and a little bit of math, we added them back – rotating at their appropriate speeds.

For the cherry on top, we synced the starting position of the clock hands to the local time of the user’s computer, displaying perfect time to every website visitor around the world.

A Website Optimized for Lead Generation

Our work started with an ExpressionEngine upgrade and eventually led to a complete website redesign three years later. Today our partnership focuses on optimizing for lead generation. We've cut cost-per-conversion by 75% in Google AdWords, increased mobile leads by nearly 2,000%, and taken Primex to the front page of organic search in nearly every relevant category of the business.

Primex Mobile Navigation Design

Scope of Work

  • Website Design
  • Web Development
  • Craft™ CMS
  • Search Engine Optimization
  • Google AdWords Management
  • Google Analytics Consulting
  • Act-On™ Marketing Automation
  • Monthly Reporting

Matt has taken the time to understand our business and then translate our web objectives into first-class solutions. He delivers above and beyond what we ask for every time. I highly recommend Astuteo.”