01.
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This medical device manufacturer wanted a better way for customers to request quotes for customized equipment purchases, not a generic contact form.
Standard Imaging
Medical Radiation QA Solutions Manufacturer •
Middleton, WI
Standard Imaging’s website was rife with valuable content, but failing to produce a satisfactory number of inbound leads. With the company's help, we simplified the site structure, increased the visibility of webinars and key sales collateral, and designed new product pages to offer clearer, more prominent calls-to-action.
Customer-Centric Design, Business-Driven Development.
As part of the website redesign, we developed a “Rep Finder” to connect visitors directly to the sales representative who could help them most. We added custom workflow features to the CMS for easier approval routing, and we developed a streamlined, multi-product quote request system. On the whole, the new website design resulted in a 58% increase in quote volume.
02.
Salesforce API Customer Care Portal
After its Salesforce rollout, Standard Imaging asked us to bring the same real-time product and support data to its customers through the Salesforce API.
03.
International Sales Rep Finder
With its territory-based global sales team, Standard Imaging wanted a way to connect its online visitors directly to the local rep in their region.
Scope of Work
- Website Design
- Web Development
- Craft™ CMS
- Salesforce CRM Integration
- Search Engine Optimization
- Marketing Automation
Andy Simon, Product ManagerMatt was highly adept in converting our wishes into a web presence that is well-received and easily navigated by our customers. I highly recommend Astuteo as a company that delivers what they promise.”
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Just have questions? Email Matt Everson