A medical device manufacturer wanted a better way for customers to request quotes for customized equipment purchases, not a generic contact form.
Standard Imaging’s website was rife with valuable content, but failing to produce a satisfactory number of inbound leads. With the company's help, we simplified the site structure, increased the visibility of webinars and key sales collateral, and designed new product pages to offer clearer, more prominent calls-to-action.
Customer-Centric Design, Business-Driven Development.
As part of the website redesign, we developed a “Rep Finder” to connect visitors directly to the sales representative who could help them most. We added custom workflow features to the CMS for easier approval routing, and we developed a streamlined, multi-product quote request system. On the whole, the new website design resulted in a 58% increase in quote volume.
Scope of Work
- Website Design
- Web Development
- Craft™ CMS
- Salesforce CRM Integration
- Search Engine Optimization
- Marketing Automation