Forest Data Network

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Challenge

With a new product for the niche forestry market, Forest Data Network needed a way to showcase their regional timber pricing reports while also  gathering important lead information for their new startup. 

Solution

Astuteo added a second call-to-action near the Buy Now button for customers to request an example report. After submitting a name and email address, a download link was emailed to the customer.

Using the Digital Downloads plugin for Craft CMS, we tokenized the link to the example report in the outgoing email. This allowed us to set a maximum number of downloads and an expiration date on the link. The form was also integrated with Mailchimp, enabling Forest Data Network to build a warm prospect list for future email marketing.