From pest infestations to new innovations, all sorts of environmental and economic conditions affect the value of trees. For the average forest land owner, however, these values are hard to track. Forest Data Network came to us with a valuable new service in the form of regional pricing reports, and we helped them get the word out.
This project offered a ton of exciting challenges, especially with regard to the organization of the pricing reports. Starting with Wisconsin, there were 13 unique regional reports, plus an aggregate statewide report and an all-access pass. Pricing, frequency, and access level all varied by report.
With custom categories and some fancy SVG work, we made it simple to define the counties in each region and dynamically generate maps. Stripe was integrated with Craft Commerce to power subscriptions, manage payments, and handle receipts.
Equally important to the price reporting is the industry news and market reporting also featured on the website. This news component, dubbed Timber Track, consists of both articles on the website and a quarterly email newsletter.
We took full advantage of Solspace Freeform Pro, Craft CMS, and MailChimp to manage these user communications – automating requests for sample reports, newsletter sign-ups, and the delivery of both email and physical postcards.
P.E. Blake, OwnerAstuteo had the right array of tools and communicated quickly and thoroughly through any questions or issues. They are really good strategic partners!