Ogden Plumbing Logo
Challenge
Ogden Plumbing built its reputation on responsive service and a great attitude. Literally, it’s in the tagline. But visual clichés like wrenches, pipes, and water droplets kept missing the mark. They didn’t reflect the warmth and energy the company was known for.
Solution
The goal was to create something human and expressive, to capture personality as much as plumbing. Playing with fluid, water-like shapes led to a sketch of a running plumber that conveyed motion, confidence, and friendliness. The opening for the plunger was just there, as if waiting to be found.
Award-Winning Logo Design
The Ogden Plumbing logo turned out to be more than just a client favorite – it became a standout in the design community. Its bold, friendly character caught the eye of industry pros and was featured in the design annuals of Communication Arts, PRINT, and HOW. It also earned a spot in Bill Gardner’s LogoLounge Volume 3, and has since appeared on countless design blogs and inspiration roundups, often cited as a standout example of how negative space can make a logo unforgettable.
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