Hardcraft Industries

Meticulously designed and field tested, Hardcraft Industries' precision-engineered metal products support the world's top utilities, airports, sports stadiums, and hospitality chains. Fresh off a rebrand and driven by new ownership, Hardcraft partnered with Astuteo to design its new website and digital product catalogs.

Hardcraft Industries Web Design
Hardcraft Product Catalog Sample

Developing an Access-Controlled Product Catalog

Like many system manufacturers, Hardcraft needed a platform for its partners to browse and order products online. Dealer catalog access was originally available upon request but the short delay between customer registration and inside approval created a significant user-experience issue.

To deliver the best of both worlds, we developed a custom Catalog Approval plugin for Craft CMS to funnel chosen email services or extensions into Hardcraft's approval queue while auto-approving all the rest – minimizing unwanted registrations without being a bother to potential new customers.

Hardcraft Catalog Auto Approval Plugin
Hardcraft Photo Metal Grinder Hardcraft Photo Metal Fabrication Hardcraft Photo Tooling Hardcraft Photo Warehouse
Hardcraft.com website photos by Jordan Reeder Photography / www.reederphoto.com