Meticulously designed and field tested, Hardcraft Industries' precision-engineered metal products support the world's top utilities, airports, sports stadiums, and hospitality chains. Fresh off a rebrand and driven by new ownership, Hardcraft partnered with Astuteo to design its new website and digital product catalogs.
Developing an Access-Controlled Product Catalog
Like many system manufacturers, Hardcraft needed a platform for its partners to browse and order products online. Dealer catalog access was originally available upon request but the short delay between customer registration and inside approval created a significant user-experience issue.
To deliver the best of both worlds, we developed a custom Catalog Approval plugin for Craft CMS to funnel chosen email services or extensions into Hardcraft's approval queue while auto-approving all the rest – minimizing unwanted registrations without being a bother to potential new customers.
Photography Makes a Difference
We were fortunate to partner with award-winning Bay Area photographer, Jordan Reeder, to capture images of Hardcraft's finished products and the people & process behind them – many of which were incorporated into the new website.