Astuteo client record

Record as of: 2026-09-20

Timeline

• 2005: Print and web design
• 2008: Web design and development only
• 2014: Industrial and manufacturing web design and development

Scope of this view

Showing 21 of 71 clients. Filter: industry=manufacturing-industrial (includes child industries); status=concluded. Unfiltered record: https://www.astuteo.com/data/clients

Aggregates

Counts are over the clients shown in this view. Each client is counted once. Child-industry counts are subsets of their parent. Endings by reason sum to the concluded count.

How to filter this record

Add query parameters to https://www.astuteo.com/data/clients (or https://www.astuteo.com/data/clients.md for markdown). One value per parameter; parameters combine as AND. Unknown values return zero clients.

• industry: manufacturing-industrial, commercial-equipment, contractors-trades, distributors, electrical-equipment-electronics, industrial-components, industrial-machinery, medical-devices, robotics-automation, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail. A parent industry (manufacturing-industrial, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail) includes its child industries.
• status: active, concluded
• era: 2005-2007, 2008-2013, 2014-onward
• client: a client slug, printed as the Record URL in each block below
• testimonials: yes (only clients with at least one testimonial)

Examples: https://www.astuteo.com/data/clients?industry=manufacturing-industrial and https://www.astuteo.com/data/clients?status=active&era=2014-onward

Clients

Alterra Power Systems

• Descriptor: Industrial engine distributor
• Industry: Manufacturing & Industrial > Distributors
• Start: 2021-06-07
• End: 2025-06-02
• Status: Ended (concluded)
• End reason: Ceased Operations
• Notes: Alterra Power Systems, a subsidiary of Palmer Johnson, ceased operations in 2025.
• Record URL: https://www.astuteo.com/data/clients?client=alterra-power-systems

Continental Engines

• Descriptor: Industrial engine distributor
• Industry: Manufacturing & Industrial > Distributors
• Start: 2024-07-17
• End: 2026-02-25
• Status: Ended (concluded)
• End reason: Merged
• Notes: Continental Engines merged into its parent company, Palmer Johnson, in February of 2026. Astuteo continues to work with Palmer Johnson.
• Record URL: https://www.astuteo.com/data/clients?client=continental-engines

Coulee Carpet Center

• Descriptor: Flooring retailer and installer
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2008-04-04
• End: 2014-04-17
• Status: Ended (concluded)
• End reason: We Shifted Focus
• Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
• Record URL: https://www.astuteo.com/data/clients?client=coulee-carpet-center

Eriksson Aviation

• Descriptor: Utility aircraft dealer
• Industry: Manufacturing & Industrial > Distributors
• Start: 2006-02-28
• End: 2009-09-10
• Status: Ended (concluded)
• End reason: Champion Left
• Notes: The engagement ran through a single champion. When he moved on, Astuteo chose to end the relationship with the company.
• Record URL: https://www.astuteo.com/data/clients?client=eriksson-aviation

Francois Oil Co.

• Descriptor: Fuel distributor and service station operator
• Industry: Manufacturing & Industrial > Distributors
• Start: 2006-03-22
• End: 2009-05-06
• Status: Ended (concluded)
• End reason: Project Completed
• Notes: Astuteo was hired to design the brand identity and related marketing materials for Jerry's Race Against Muscular Dystrophy, a local event.
• Record URL: https://www.astuteo.com/data/clients?client=francois-oil-co

Gempler’s

• Descriptor: Agricultural and industrial supply retailer
• Industry: Manufacturing & Industrial > Distributors
• Start: 2018-10-03
• End: 2019-04-30
• Status: Ended (concluded)
• End reason: Project Completed
• Notes: Astuteo was contracted to consult on ecommerce, ERP, and PIM system integration for the relaunch of Gemplers.com, after coming under new ownership.
• Record URL: https://www.astuteo.com/data/clients?client=gemplers

Globalcom Technologies

• Descriptor: Voice, data, and security systems integrator
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2009-06-16
• End: 2021-01-08
• Status: Ended (concluded)
• End reason: Switched Agencies
• Notes: Very good relationship over many years. The websites of Globalcom and its parent company, Westphal & Company, were eventually redesigned by another agency on WordPress, which was a better fit for everyone involved following Astuteo's shift away from local service websites in 2014.
• Record URL: https://www.astuteo.com/data/clients?client=globalcom-technologies

Hamilton Power Systems

• Descriptor: Diesel engine distributor
• Industry: Manufacturing & Industrial > Distributors
• Start: 2020-01-02
• End: 2026-02-25
• Status: Ended (concluded)
• End reason: Merged
• Notes: Hamilton Power Systems merged into its parent company, Palmer Johnson, in February of 2026. Astuteo continues to work with Palmer Johnson.
• Record URL: https://www.astuteo.com/data/clients?client=hamilton-power-systems

Hardcraft Industries

• Descriptor: Precision metal products manufacturer
• Industry: Manufacturing & Industrial > Industrial Components
• Start: 2017-01-14
• End: 2024-04-10
• Status: Ended (concluded)
• End reason: Not the Right Fit
• Notes: Hardcraft's pace and budget pointed toward a different kind of agency than we'd become. We named a few other Craft CMS agencies we trust, they interviewed several, and we handed off to the one they selected on very good terms.
• Record URL: https://www.astuteo.com/data/clients?client=hardcraft

i2Systems

• Descriptor: Architectural LED lighting manufacturer
• Industry: Manufacturing & Industrial > Electrical Equipment & Electronics
• Start: 2012-10-04
• End: 2017-11-20
• Status: Ended (concluded)
• End reason: Champion Left
• Notes: The half of the ownership team we worked closely with left the company to start another. Within a year or so, the site was redesigned by a more local agency that the new majority owner had an existing relationship with. Parted on good terms.
• Testimonials:
  • "Matt and the team at Astuteo consistently deliver high quality work, and they do it quickly - often these qualities don't go together, but they do at Astuteo. Their deep understanding of design and digital marketing have helped us drive measurable traffic to our website and mobile App. The fact that they do things right the first time has given us the confidence to take a hands-off approach, resulting in a lot of saved time and value. Highly recommended." — Tom Zampini, President (2014-11-13) Source
• Record URL: https://www.astuteo.com/data/clients?client=i2systems

Johnson Industries International

• Descriptor: Cheesemaking equipment manufacturer
• Industry: Manufacturing & Industrial > Industrial Machinery
• Start: 2012-09-19
• End: 2017-03-02
• Status: Ended (concluded)
• End reason: Was Acquired
• Notes: Johnson Industries International was acquired by TetraPak in 2017. Astuteo was phased out in an amicable transition of assets to the in-house marketing team and the website was shutdown soon after.
• Testimonials:
  • "We have had the privilege and fortune to work with Matt Everson (Astuteo) on a large-scale branding, marketing, website, and analytics project. The project was to serve as a milestone for our company, so we had one overarching objective going into the endeavor—avoid all compromise. After interviewing other firms of various sizes and expertise, it became extremely clear to us that Matt fully comprehends the complex interplay between business results, style, substance, and functionality. This intuitive understanding enabled him to make meaningful recommendations that challenged our thinking. This resulted in a fantastic transformation that exceeded our highest expectations on every level." — Grant Nesheim, President (2014-05-02) Source
• Record URL: https://www.astuteo.com/data/clients?client=johnson-industries

Marshall Erdman & Associates

• Descriptor: Healthcare design-build firm
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2006-11-21
• End: 2007-01-28
• Status: Ended (concluded)
• End reason: Project Completed
• Notes: Astuteo was hired to design a collection of printed marketing materials.
• Record URL: https://www.astuteo.com/data/clients?client=marshall-erdman-associates

Matrix Fitness

• Descriptor: Commercial fitness equipment manufacturer
• Industry: Manufacturing & Industrial > Commercial Equipment
• Start: 2007-11-17
• End: 2008-01-14
• Status: Ended (concluded)
• End reason: Project Completed
• Notes: Together with Swink, another Wisconsin design agency, Astuteo helped redesign the interface for the Matrix Fitness T7xe line of treadmills. The T7xe was highly praised for its integrated, user-friendly touchscreen and went on to win an International Design Excellence Award (IDEA®) for commercial and industrial products by the Industrial Designers Society of America (IDSA).
• Record URL: https://www.astuteo.com/data/clients?client=matrix-fitness

Natural Choice Water

• Descriptor: Water purification systems manufacturer
• Industry: Manufacturing & Industrial > Commercial Equipment
• Start: 2017-01-16
• End: 2025-10-20
• Status: Ended (concluded)
• End reason: Switched Platforms
• Notes: Astuteo was engaged to maintain the company's flagship website, NaturalChoiceWater.com, on ExpressionEngine CMS. The relationship eventually concluded when the website was merged into an enterprise Shopify ecosystem maintained by another vendor.
• Record URL: https://www.astuteo.com/data/clients?client=natural-choice-water

Ogden Plumbing

• Descriptor: Plumbing contractor
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2005-11-16
• End: 2005-12-13
• Status: Ended (concluded)
• End reason: Project Completed
• Notes: We were engaged for a logo redesign. Project completed successfully to great acclaim – featured in PRINT, Communication Arts, LogoLounge, and many other online articles.
• Record URL: https://www.astuteo.com/data/clients?client=ogden-plumbing

Primex Wireless

• Descriptor: Synchronized time and monitoring systems manufacturer
• Industry: Manufacturing & Industrial > Electrical Equipment & Electronics
• Start: 2012-03-20
• End: 2019-10-24
• Status: Ended (concluded)
• End reason: Switched Platforms
• Notes: Seven years of work starting with ExpressionEngine, then Craft CMS, with multiple refreshes. Eventually the client decided to bring the websites of multiple business divisions in-house and onto the Magento platform, including the Primex site.
• Testimonials:
  • "Matt Everson is a great find! He has taken the time to understand our business and then translate our web objectives into first-class solutions. He delivers above and beyond what we ask for every time.With the addition of Jack Borgo to Astuteo, we now have a window into our web analytics. With Jack's guidance, our SEM program has taken off, and we have a much better understanding of where our customers are coming from, what they look at and what we need to do to capture more conversions.Matt and Jack are a great team. I HIGHLY recommend Astuteo!!" — Deb McKenzie, Marketing Director (2014-11-04) Source
  • "In my opinion, Astuteo is a cut above all other web agencies. Yes, they excel at the blocking and tackling where they have a keen eye for design and keep a watchful eye on Google's ever-changing algorithms, but what really sets them apart is their business savvy. Matt and his team have immersed themselves into our business and even after several years of working with us, they continue to demonstrate a tireless effort to understand our evolving challenges. Some days, I think they know our business and our competitors as well as I do which only increases the credibility of their input and overall work." — Jim McCann, VP Marketing (2017-11-30) Source
• Record URL: https://www.astuteo.com/data/clients?client=primex-wireless

Pro-Active Engineering

• Descriptor: Contract electronics manufacturer
• Industry: Manufacturing & Industrial > Electrical Equipment & Electronics
• Start: 2016-03-31
• End: 2017-11-14
• Status: Ended (concluded)
• End reason: Not the Right Fit
• Notes: A modest early retainer paired with an outsized scope. The project they envisioned would have consumed every available hour for well over a year, and slow feedback cycles complicated it further. Project-based pricing would have been a better fit. The client ended the relationship after a year and a half, and it was the right call.
• Record URL: https://www.astuteo.com/data/clients?client=pro-active-engineering

Reynolds Transfer & Crane Service

• Descriptor: Family-owned moving and crane rental company
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2012-01-10
• End: 2016-10-11
• Status: Ended (concluded)
• End reason: Switched Agencies
• Notes: Astuteo built one site for a family business running two operations – moving services and crane rental – under a single roof. When the companies formally separated, each one independently sought out a new website.
• Record URL: https://www.astuteo.com/data/clients?client=reynolds-transfer

Saint-Gobain Performance Plastics

• Descriptor: Engineered polymer components manufacturer
• Industry: Manufacturing & Industrial > Industrial Components
• Start: 2008-07-21
• End: 2015-09-11
• Status: Ended (concluded)
• End reason: No Current Needs
• Notes: Astuteo was engaged to design and develop PumpTubing.com, an industrial microsite. Following the project's successful launch, we went on to design a number of print marketing materials over the span of multiple years.
• Testimonials:
  • "After searching both locally and nationally for a design firm, I am certain we chose the best candidate for our website re-design. Matt was great to work with, providing both his time and creativity to design a website well above our expectations. Matt was an integral part in not only the design of Pumptubing.com but also helped in building a framework that can continually be built upon. I highly recommend Matt and will most definitely continue to seek his design expertise for future projects." — Brooke Thayer, Marketing Coordinator (2009-01-12) Source
• Record URL: https://www.astuteo.com/data/clients?client=saint-gobain-performance-plastics

Tetra Pak

• Descriptor: Food processing and packaging systems manufacturer
• Industry: Manufacturing & Industrial > Industrial Machinery
• Start: 2017-03-02
• End: 2018-07-16
• Status: Ended (concluded)
• End reason: Moved In-House
• Notes: Astuteo worked with TetraPak for approximately one year following their acquisition of Johnson Industries International. The relationship ended amicably after all assets and services were successfully transferred to their in-house team.
• Record URL: https://www.astuteo.com/data/clients?client=tetra-pak

Westphal & Company

• Descriptor: Commercial electrical contractor
• Industry: Manufacturing & Industrial > Contractors & Trades
• Start: 2009-06-16
• End: 2021-01-08
• Status: Ended (concluded)
• End reason: Switched Agencies
• Notes: Very good relationship over many years. The websites of Westphal and its subsidiary, Globalcom Technologies, were eventually redesigned by another agency on WordPress, which was a better fit for everyone involved following Astuteo's shift away from local service websites in 2014.
• Testimonials:
  • "It may not be appropriate sending this via email, but dude, you f*cking rock!" — John Westphal, Owner/President
• Record URL: https://www.astuteo.com/data/clients?client=westphal-company