Astuteo client record

Record as of: 2026-09-20

Timeline

2005: Print and web design
2008: Web design and development only
2014: Industrial and manufacturing web design and development

Scope of this view

Showing 25 of 71 clients. Filter: status=concluded; era=2008-2013. Unfiltered record: https://www.astuteo.com/data/clients

Aggregates

Counts are over the clients shown in this view. Each client is counted once. Child-industry counts are subsets of their parent. Endings by reason sum to the concluded count.

Measure	Count
Total clients	25
Years covered	2008 to 2021
Active	0
Concluded (ended or dormant)	25
Clients with testimonials	8

Industry	Count
Manufacturing & Industrial	8
Manufacturing & Industrial > Commercial Equipment	0
Manufacturing & Industrial > Contractors & Trades	4
Manufacturing & Industrial > Distributors	0
Manufacturing & Industrial > Electrical Equipment & Electronics	2
Manufacturing & Industrial > Industrial Components	1
Manufacturing & Industrial > Industrial Machinery	1
Manufacturing & Industrial > Medical Devices	0
Manufacturing & Industrial > Robotics & Automation	0
Technology	6
Finance & Insurance	3
Professional Services	3
Media & Publishing	1
Nonprofit & Education	1
Healthcare	1
Hospitality & Retail	2

Era (by start year)	Count
2005-2007: Print and web design	0
2008-2013: Web design and development only	25
2014-onward: Industrial and manufacturing web design and development	0

Ending reason	Count
Project Completed	10
We Shifted Focus	8
Switched Agencies	3
Champion Left	1
Was Acquired	1
Switched Platforms	1
No Current Needs	1

How to filter this record

Add query parameters to https://www.astuteo.com/data/clients (or https://www.astuteo.com/data/clients.md for markdown). One value per parameter; parameters combine as AND. Unknown values return zero clients.

industry: manufacturing-industrial, commercial-equipment, contractors-trades, distributors, electrical-equipment-electronics, industrial-components, industrial-machinery, medical-devices, robotics-automation, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail. A parent industry (manufacturing-industrial, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail) includes its child industries.
status: active, concluded
era: 2005-2007, 2008-2013, 2014-onward
client: a client slug, printed as the Record URL in each block below
testimonials: yes (only clients with at least one testimonial)

Examples: https://www.astuteo.com/data/clients?industry=manufacturing-industrial and https://www.astuteo.com/data/clients?status=active&era=2014-onward

Clients

Adept Insurance Group

Descriptor: Independent insurance brokerage
Industry: Finance & Insurance
Start: 2009-10-30
End: 2010-03-16
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was hired for a logo design and website consulting.
Testimonials:
- "I've hired Matt to do a few projects for my company and the results have been outstanding. I would recommend Matt to anyone." — Ben Brindley, Owner (2010-01-14) Source
Record URL: https://www.astuteo.com/data/clients?client=adept-insurance-group

American Family Insurance

Descriptor: National property and casualty insurer
Industry: Finance & Insurance
Start: 2010-10-28
End: 2011-05-22
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was engaged to build a fully custom, PHP-based content management system for the Human Resources department.
Record URL: https://www.astuteo.com/data/clients?client=american-family-insurance

Associated Dentists

Descriptor: Multi-location dental practice
Industry: Healthcare
Start: 2012-05-03
End: 2014-04-11
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=associated-dentists

Bell, Moore & Richter

Descriptor: Regional law firm
Industry: Professional Services
Start: 2012-03-26
End: 2021-10-29
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, but continued helping this client longer than the rest because of low maintenance and a very good relationship.
Record URL: https://www.astuteo.com/data/clients?client=bell-moore-richter

Broadjam

Descriptor: Independent music distribution and licensing platform
Industry: Technology
Start: 2008-01-11
End: 2008-03-02
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was hired for UX consulting.
Testimonials:
- "I hired Matt at Capital Newspapers and enthusiastically hired him again after he started his own business. Matt created award-winning work for me because of his process. He is my favorite kind of designer - excellent, sharp, crisp minimalist design with a reason for every element, placement and color that you see. But he also brings creative strategy and thinking to the table that will push your product beyond your expectations. Matt's high standards will not allow you to be anything other than great." — Jon Friesch, Marketing Director (2008-08-22) Source
Record URL: https://www.astuteo.com/data/clients?client=broadjam

Coulee Carpet Center

Descriptor: Flooring retailer and installer
Industry: Manufacturing & Industrial > Contractors & Trades
Start: 2008-04-04
End: 2014-04-17
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=coulee-carpet-center

Employment Resources Inc.

Descriptor: Disability employment services nonprofit
Industry: Nonprofit & Education
Start: 2009-12-07
End: 2010-06-24
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was engaged to build a website for the Paths to Employment Resource Center (PERC), a virtual training and technical assistance center, funded under a Medicaid Infrastructure Grant in partnership with the University of Wisconsin.
Record URL: https://www.astuteo.com/data/clients?client=employment-resources-inc

Globalcom Technologies

Descriptor: Voice, data, and security systems integrator
Industry: Manufacturing & Industrial > Contractors & Trades
Start: 2009-06-16
End: 2021-01-08
Status: Ended (concluded)
End reason: Switched Agencies
Notes: Very good relationship over many years. The websites of Globalcom and its parent company, Westphal & Company, were eventually redesigned by another agency on WordPress, which was a better fit for everyone involved following Astuteo's shift away from local service websites in 2014.
Record URL: https://www.astuteo.com/data/clients?client=globalcom-technologies

i2Systems

Descriptor: Architectural LED lighting manufacturer
Industry: Manufacturing & Industrial > Electrical Equipment & Electronics
Start: 2012-10-04
End: 2017-11-20
Status: Ended (concluded)
End reason: Champion Left
Notes: The half of the ownership team we worked closely with left the company to start another. Within a year or so, the site was redesigned by a more local agency that the new majority owner had an existing relationship with. Parted on good terms.
Testimonials:
- "Matt and the team at Astuteo consistently deliver high quality work, and they do it quickly - often these qualities don't go together, but they do at Astuteo. Their deep understanding of design and digital marketing have helped us drive measurable traffic to our website and mobile App. The fact that they do things right the first time has given us the confidence to take a hands-off approach, resulting in a lot of saved time and value. Highly recommended." — Tom Zampini, President (2014-11-13) Source
Record URL: https://www.astuteo.com/data/clients?client=i2systems

Inroads Ireland

Descriptor: Small-group tour operator
Industry: Hospitality & Retail
Start: 2010-06-21
End: 2018-01-25
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=inroads-ireland

Intense Engineering

Descriptor: Product design and engineering firm
Industry: Professional Services
Start: 2009-06-20
End: 2010-01-24
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was selected to design the startup's initial brand identity in partnership with another local agency, Swink. We assisted in the visual brand design as well as leading the design and development of a small website.
Record URL: https://www.astuteo.com/data/clients?client=intense-engineering

Johnson Industries International

Descriptor: Cheesemaking equipment manufacturer
Industry: Manufacturing & Industrial > Industrial Machinery
Start: 2012-09-19
End: 2017-03-02
Status: Ended (concluded)
End reason: Was Acquired
Notes: Johnson Industries International was acquired by TetraPak in 2017. Astuteo was phased out in an amicable transition of assets to the in-house marketing team and the website was shutdown soon after.
Testimonials:
- "We have had the privilege and fortune to work with Matt Everson (Astuteo) on a large-scale branding, marketing, website, and analytics project. The project was to serve as a milestone for our company, so we had one overarching objective going into the endeavor—avoid all compromise. After interviewing other firms of various sizes and expertise, it became extremely clear to us that Matt fully comprehends the complex interplay between business results, style, substance, and functionality. This intuitive understanding enabled him to make meaningful recommendations that challenged our thinking. This resulted in a fantastic transformation that exceeded our highest expectations on every level." — Grant Nesheim, President (2014-05-02) Source
Record URL: https://www.astuteo.com/data/clients?client=johnson-industries

Madison Concourse Hotel

Descriptor: Independent hotel and conference center
Industry: Hospitality & Retail
Start: 2013-07-16
End: 2015-01-11
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=madison-concourse-hotel

New Tunes

Descriptor: Online music distribution startup
Industry: Technology
Start: 2009-02-10
End: 2009-04-23
Status: Ended (concluded)
End reason: Project Completed
Notes: Newtunes.com was a short-lived music streaming startup.
Record URL: https://www.astuteo.com/data/clients?client=new-tunes

Primex Wireless

Descriptor: Synchronized time and monitoring systems manufacturer
Industry: Manufacturing & Industrial > Electrical Equipment & Electronics
Start: 2012-03-20
End: 2019-10-24
Status: Ended (concluded)
End reason: Switched Platforms
Notes: Seven years of work starting with ExpressionEngine, then Craft CMS, with multiple refreshes. Eventually the client decided to bring the websites of multiple business divisions in-house and onto the Magento platform, including the Primex site.
Testimonials:
- "Matt Everson is a great find! He has taken the time to understand our business and then translate our web objectives into first-class solutions. He delivers above and beyond what we ask for every time.With the addition of Jack Borgo to Astuteo, we now have a window into our web analytics. With Jack's guidance, our SEM program has taken off, and we have a much better understanding of where our customers are coming from, what they look at and what we need to do to capture more conversions.Matt and Jack are a great team. I HIGHLY recommend Astuteo!!" — Deb McKenzie, Marketing Director (2014-11-04) Source
- "In my opinion, Astuteo is a cut above all other web agencies. Yes, they excel at the blocking and tackling where they have a keen eye for design and keep a watchful eye on Google's ever-changing algorithms, but what really sets them apart is their business savvy. Matt and his team have immersed themselves into our business and even after several years of working with us, they continue to demonstrate a tireless effort to understand our evolving challenges. Some days, I think they know our business and our competitors as well as I do which only increases the credibility of their input and overall work." — Jim McCann, VP Marketing (2017-11-30) Source
Record URL: https://www.astuteo.com/data/clients?client=primex-wireless

Reynolds Transfer & Crane Service

Descriptor: Family-owned moving and crane rental company
Industry: Manufacturing & Industrial > Contractors & Trades
Start: 2012-01-10
End: 2016-10-11
Status: Ended (concluded)
End reason: Switched Agencies
Notes: Astuteo built one site for a family business running two operations – moving services and crane rental – under a single roof. When the companies formally separated, each one independently sought out a new website.
Record URL: https://www.astuteo.com/data/clients?client=reynolds-transfer

Saint-Gobain Performance Plastics

Descriptor: Engineered polymer components manufacturer
Industry: Manufacturing & Industrial > Industrial Components
Start: 2008-07-21
End: 2015-09-11
Status: Ended (concluded)
End reason: No Current Needs
Notes: Astuteo was engaged to design and develop PumpTubing.com, an industrial microsite. Following the project's successful launch, we went on to design a number of print marketing materials over the span of multiple years.
Testimonials:
- "After searching both locally and nationally for a design firm, I am certain we chose the best candidate for our website re-design. Matt was great to work with, providing both his time and creativity to design a website well above our expectations. Matt was an integral part in not only the design of Pumptubing.com but also helped in building a framework that can continually be built upon. I highly recommend Matt and will most definitely continue to seek his design expertise for future projects." — Brooke Thayer, Marketing Coordinator (2009-01-12) Source
Record URL: https://www.astuteo.com/data/clients?client=saint-gobain-performance-plastics

Scooter Software

Descriptor: Developer tools software company
Industry: Technology
Start: 2008-09-21
End: 2014-01-15
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=scooter-software

Sencha

Descriptor: JavaScript framework and developer tools company
Industry: Technology
Start: 2009-07-21
End: 2011-04-12
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was engaged to redesign and reskin the ExtJS framework.
Record URL: https://www.astuteo.com/data/clients?client=sencha

Shoutlet

Descriptor: Social media management platform
Industry: Technology
Start: 2011-01-12
End: 2011-06-09
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo worked with Shoutlet on a project basis.
Record URL: https://www.astuteo.com/data/clients?client=shoutlet

Stafford Rosenbaum

Descriptor: Regional law firm
Industry: Professional Services
Start: 2009-10-29
End: 2014-07-28
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Testimonials:
- "We interviewed Matt, among other competitors, to help us update and upgrade our law firm website. While smaller than the other competitors, we chose Astuteo because we felt we would get his personal attention and dedication to a quality result. We made a good decision. Astuteo knows what makes a professional website. They came in on budget and on time with a dynamite result.We have since hired Astuteo for some other smaller assignments, and have been equally pleased with the results. I highly recommend Astuteo and Matt Everson." — Brad Murphy, CEO (2011-06-10) Source
Record URL: https://www.astuteo.com/data/clients?client=stafford-rosenbaum

TASC

Descriptor: Employee benefits administration provider
Industry: Finance & Insurance
Start: 2011-04-04
End: 2014-01-16
Status: Ended (concluded)
End reason: We Shifted Focus
Notes: In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
Record URL: https://www.astuteo.com/data/clients?client=tasc

TDS Telecom

Descriptor: Broadband and telecommunications provider
Industry: Technology
Start: 2008-04-17
End: 2012-05-01
Status: Dormant (concluded)
End reason: Project Completed
Notes: Astuteo was selected for multiple projects over the course of a few years, including the design and development of a Careers microsite for the HR department, as well as the HTML & CSS front-end rebuild of TDSTelecom.com.
Record URL: https://www.astuteo.com/data/clients?client=tds-telecom

The Rutland Herald

Descriptor: Metropolitan daily newspaper
Industry: Media & Publishing
Start: 2011-01-06
End: 2011-10-27
Status: Ended (concluded)
End reason: Project Completed
Notes: Astuteo was engaged to redesign the newspaper's website.
Record URL: https://www.astuteo.com/data/clients?client=rutland-herald

Westphal & Company

Descriptor: Commercial electrical contractor
Industry: Manufacturing & Industrial > Contractors & Trades
Start: 2009-06-16
End: 2021-01-08
Status: Ended (concluded)
End reason: Switched Agencies
Notes: Very good relationship over many years. The websites of Westphal and its subsidiary, Globalcom Technologies, were eventually redesigned by another agency on WordPress, which was a better fit for everyone involved following Astuteo's shift away from local service websites in 2014.
Testimonials:
- "It may not be appropriate sending this via email, but dude, you f*cking rock!" — John Westphal, Owner/President
Record URL: https://www.astuteo.com/data/clients?client=westphal-company