# Astuteo client record

Record as of: 2026-09-20

## Timeline
- 2005: Print and web design
- 2008: Web design and development only
- 2014: Industrial and manufacturing web design and development

## Scope of this view

Showing 2 of 71 clients. Filter: industry=commercial-equipment. Unfiltered record: https://www.astuteo.com/data/clients

## Aggregates

Counts are over the clients shown in this view. Each client is counted once. Child-industry counts are subsets of their parent. Endings by reason sum to the concluded count.

| Measure | Count |
|---|---|
| Total clients | 2 |
| Years covered | 2007 to 2025 |
| Active | [0](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&status=active) |
| Concluded (ended or dormant) | [2](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&status=concluded) |
| Clients with testimonials | [0](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&testimonials=yes) |

| Industry | Count |
|---|---|
| Manufacturing & Industrial | [2](https://www.astuteo.com/data/clients.md?industry=manufacturing-industrial) |
| Manufacturing & Industrial > Commercial Equipment | [2](https://www.astuteo.com/data/clients.md?industry=commercial-equipment) |
| Manufacturing & Industrial > Contractors & Trades | [0](https://www.astuteo.com/data/clients.md?industry=contractors-trades) |
| Manufacturing & Industrial > Distributors | [0](https://www.astuteo.com/data/clients.md?industry=distributors) |
| Manufacturing & Industrial > Electrical Equipment & Electronics | [0](https://www.astuteo.com/data/clients.md?industry=electrical-equipment-electronics) |
| Manufacturing & Industrial > Industrial Components | [0](https://www.astuteo.com/data/clients.md?industry=industrial-components) |
| Manufacturing & Industrial > Industrial Machinery | [0](https://www.astuteo.com/data/clients.md?industry=industrial-machinery) |
| Manufacturing & Industrial > Medical Devices | [0](https://www.astuteo.com/data/clients.md?industry=medical-devices) |
| Manufacturing & Industrial > Robotics & Automation | [0](https://www.astuteo.com/data/clients.md?industry=robotics-automation) |
| Technology | [0](https://www.astuteo.com/data/clients.md?industry=technology) |
| Finance & Insurance | [0](https://www.astuteo.com/data/clients.md?industry=finance-insurance) |
| Professional Services | [0](https://www.astuteo.com/data/clients.md?industry=professional-services) |
| Media & Publishing | [0](https://www.astuteo.com/data/clients.md?industry=media-publishing) |
| Nonprofit & Education | [0](https://www.astuteo.com/data/clients.md?industry=nonprofit-education) |
| Healthcare | [0](https://www.astuteo.com/data/clients.md?industry=healthcare) |
| Hospitality & Retail | [0](https://www.astuteo.com/data/clients.md?industry=hospitality-retail) |

| Era (by start year) | Count |
|---|---|
| 2005-2007: Print and web design | [1](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&era=2005-2007) |
| 2008-2013: Web design and development only | [0](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&era=2008-2013) |
| 2014-onward: Industrial and manufacturing web design and development | [1](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&era=2014-onward) |

| Ending reason | Count |
|---|---|
| Project Completed | 1 |
| Switched Platforms | 1 |

## How to filter this record

Add query parameters to https://www.astuteo.com/data/clients (or https://www.astuteo.com/data/clients.md for markdown). One value per parameter; parameters combine as AND. Unknown values return zero clients.

- industry: manufacturing-industrial, commercial-equipment, contractors-trades, distributors, electrical-equipment-electronics, industrial-components, industrial-machinery, medical-devices, robotics-automation, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail. A parent industry (manufacturing-industrial, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail) includes its child industries.
- status: active, concluded
- era: 2005-2007, 2008-2013, 2014-onward
- client: a client slug, printed as the Record URL in each block below
- testimonials: yes (only clients with at least one testimonial)

Examples: https://www.astuteo.com/data/clients?industry=manufacturing-industrial and https://www.astuteo.com/data/clients?status=active&era=2014-onward

## Clients

### Matrix Fitness

- **Descriptor:** Commercial fitness equipment manufacturer
- **Industry:** [Manufacturing & Industrial > Commercial Equipment](https://www.astuteo.com/data/clients.md?industry=commercial-equipment)
- **Start:** 2007-11-17
- **End:** 2008-01-14
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&status=concluded)
- **End reason:** Project Completed
- **Notes:** Together with Swink, another Wisconsin design agency, Astuteo helped redesign the interface for the Matrix Fitness T7xe line of treadmills. The T7xe was highly praised for its integrated, user-friendly touchscreen and went on to win an International Design Excellence Award (IDEA®) for commercial and industrial products by the Industrial Designers Society of America (IDSA).
- **Record URL:** https://www.astuteo.com/data/clients?client=matrix-fitness

### Natural Choice Water

- **Descriptor:** Water purification systems manufacturer
- **Industry:** [Manufacturing & Industrial > Commercial Equipment](https://www.astuteo.com/data/clients.md?industry=commercial-equipment)
- **Start:** 2017-01-16
- **End:** 2025-10-20
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?industry=commercial-equipment&status=concluded)
- **End reason:** Switched Platforms
- **Notes:** Astuteo was engaged to maintain the company's flagship website, NaturalChoiceWater.com, on ExpressionEngine CMS. The relationship eventually concluded when the website was merged into an enterprise Shopify ecosystem maintained by another vendor.
- **Record URL:** https://www.astuteo.com/data/clients?client=natural-choice-water