# Astuteo client record

Record as of: 2026-09-20

## Timeline
- 2005: Print and web design
- 2008: Web design and development only
- 2014: Industrial and manufacturing web design and development

## Scope of this view

Showing 18 of 70 clients. Filter: status=concluded; era=2005-2007. Unfiltered record: https://www.astuteo.com/data/clients

## Aggregates

Counts are over the clients shown in this view. Each client is counted once. Child-industry counts are subsets of their parent. Endings by reason sum to the concluded count.

| Measure | Count |
|---|---|
| Total clients | 18 |
| Years covered | 2005 to 2014 |
| Active | [0](https://www.astuteo.com/data/clients.md?status=active&era=2005-2007) |
| Concluded (ended or dormant) | [18](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007) |
| Clients with testimonials | [4](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&testimonials=yes) |

| Industry | Count |
|---|---|
| Manufacturing & Industrial | [5](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=manufacturing-industrial) |
| Manufacturing & Industrial > Commercial Equipment | [1](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=commercial-equipment) |
| Manufacturing & Industrial > Contractors & Trades | [2](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=contractors-trades) |
| Manufacturing & Industrial > Distributors | [2](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=distributors) |
| Manufacturing & Industrial > Electrical Equipment & Electronics | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=electrical-equipment-electronics) |
| Manufacturing & Industrial > Industrial Components | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=industrial-components) |
| Manufacturing & Industrial > Industrial Machinery | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=industrial-machinery) |
| Manufacturing & Industrial > Medical Devices | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=medical-devices) |
| Manufacturing & Industrial > Robotics & Automation | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=robotics-automation) |
| Technology | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=technology) |
| Finance & Insurance | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=finance-insurance) |
| Professional Services | [2](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=professional-services) |
| Media & Publishing | [4](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=media-publishing) |
| Nonprofit & Education | [2](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=nonprofit-education) |
| Healthcare | [3](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=healthcare) |
| Hospitality & Retail | [2](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=hospitality-retail) |

| Era (by start year) | Count |
|---|---|
| 2005-2007: Print and web design | [18](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007) |
| 2008-2013: Web design and development only | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2008-2013) |
| 2014-onward: Industrial and manufacturing web design and development | [0](https://www.astuteo.com/data/clients.md?status=concluded&era=2014-onward) |

| Ending reason | Count |
|---|---|
| Champion Left | 2 |
| We Shifted Focus | 3 |
| Project Completed | 13 |

## How to filter this record

Add query parameters to https://www.astuteo.com/data/clients (or https://www.astuteo.com/data/clients.md for markdown). One value per parameter; parameters combine as AND. Unknown values return zero clients.

- industry: manufacturing-industrial, commercial-equipment, contractors-trades, distributors, electrical-equipment-electronics, industrial-components, industrial-machinery, medical-devices, robotics-automation, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail. A parent industry (manufacturing-industrial, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail) includes its child industries.
- status: active, concluded
- era: 2005-2007, 2008-2013, 2014-onward
- client: a client slug, printed as the Record URL in each block below
- testimonials: yes (only clients with at least one testimonial)

Examples: https://www.astuteo.com/data/clients?industry=manufacturing-industrial and https://www.astuteo.com/data/clients?status=active&era=2014-onward

## Clients

### Capital Newspapers

- **Descriptor:** Regional newspaper publisher
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=media-publishing)
- **Start:** 2005-11-22
- **End:** 2006-12-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Champion Left
- **Notes:** Astuteo was hired for brand marketing and print design, after Matt Everson helped the marketing department win multiple awards as an employee.
- **Testimonials:**
  - "Matt's work speaks for itself: He's got great ideas and the talent to bring those ideas to fruition. He does excellent work on his own, he's a great collaborator, and he also happens to be a rarity: a visual artist with both an ear and a respect for good copy. I simply can't recommend him enough." — S.J. Barlament, Creative Director (2005-12-09) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=capital-newspapers

### Clear Channel

- **Descriptor:** National radio broadcasting network
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-10
- **End:** 2007-10-22
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** We Shifted Focus
- **Notes:** Astuteo transitioned away from print design to focus exclusively on web design and development.
- **Record URL:** https://www.astuteo.com/data/clients?client=clear-channel

### Eriksson Aviation

- **Descriptor:** Utility aircraft dealer
- **Industry:** [Manufacturing & Industrial > Distributors](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=distributors)
- **Start:** 2006-02-28
- **End:** 2009-09-10
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Champion Left
- **Notes:** The engagement ran through a single champion. When he moved on, Astuteo chose to end the relationship with the company.
- **Record URL:** https://www.astuteo.com/data/clients?client=eriksson-aviation

### Fireside Theatre

- **Descriptor:** Dinner theatre and entertainment venue
- **Industry:** [Hospitality & Retail](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=hospitality-retail)
- **Start:** 2007-01-04
- **End:** 2014-11-20
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** We Shifted Focus
- **Notes:** In 2014, Astuteo narrowed its focus to industrial and manufacturing companies. We recommended a dependable local agency and handed off maintenance of the website on good terms.
- **Record URL:** https://www.astuteo.com/data/clients?client=fireside-theatre

### Francois Oil Co.

- **Descriptor:** Fuel distributor and service station operator
- **Industry:** [Manufacturing & Industrial > Distributors](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=distributors)
- **Start:** 2006-03-22
- **End:** 2009-05-06
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design the brand identity and related marketing materials for Jerry's Race Against Muscular Dystrophy, a local event.
- **Record URL:** https://www.astuteo.com/data/clients?client=francois-oil-co

### GRN Madison

- **Descriptor:** Executive search and recruiting firm
- **Industry:** [Professional Services](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=professional-services)
- **Start:** 2006-02-26
- **End:** 2011-05-04
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was engaged to design and develop WholePlanetJobs.com, a website for the natural foods division of GRN Madison.
- **Testimonials:**
  - "Matt is a creative, out of the box thinker, and he did a masterful job of marrying these skills with my visions. I enthusiastically recommend Matt and his services and applaud his efforts in working within tight deadlines to get my Web site launched!" — Brian Stuesser, President (2006-03-16) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=grn-madison

### Isthmus Acupuncture Center

- **Descriptor:** Acupuncture, massage, and functional wellness center
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=healthcare)
- **Start:** 2007-06-11
- **End:** 2011-06-14
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo designed and developed the website for the Isthmus Acupuncture Center in Madison, WI.
- **Record URL:** https://www.astuteo.com/data/clients?client=isthmus-acupuncture-center

### Madison.com

- **Descriptor:** Regional news and information website
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-10
- **End:** 2006-12-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired for brand marketing and print design.
- **Testimonials:**
  - "Matt is the best designer I have ever worked with. He is incredibly creative and his passion for quality shows in all of his work. I heartily recommend him for any project that requires a unique, professional design that meets standards and employs best practices." — Todd Lekan, Director of Technology (2009-02-03) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=madison-com

### Marshall Erdman & Associates

- **Descriptor:** Healthcare design-build firm
- **Industry:** [Manufacturing & Industrial > Contractors & Trades](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=contractors-trades)
- **Start:** 2006-11-21
- **End:** 2007-01-28
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a collection of printed marketing materials.
- **Record URL:** https://www.astuteo.com/data/clients?client=marshall-erdman-associates

### Matrix Fitness

- **Descriptor:** Commercial fitness equipment manufacturer
- **Industry:** [Manufacturing & Industrial > Commercial Equipment](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=commercial-equipment)
- **Start:** 2007-11-17
- **End:** 2008-01-14
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Together with Swink, another Wisconsin design agency, Astuteo helped redesign the interface for the Matrix Fitness T7xe line of treadmills. The T7xe was highly praised for its integrated, user-friendly touchscreen and went on to win an International Design Excellence Award (IDEA®) for commercial and industrial products by the Industrial Designers Society of America (IDSA).
- **Record URL:** https://www.astuteo.com/data/clients?client=matrix-fitness

### Mays Law Office

- **Descriptor:** Regional law firm
- **Industry:** [Professional Services](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=professional-services)
- **Start:** 2006-08-01
- **End:** 2007-02-28
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design and develop two websites – MaysLaw.net and WorkCompWI.com
- **Record URL:** https://www.astuteo.com/data/clients?client=mays-law-office

### Ogden Plumbing

- **Descriptor:** Plumbing contractor
- **Industry:** [Manufacturing & Industrial > Contractors & Trades](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=contractors-trades)
- **Start:** 2005-11-16
- **End:** 2005-12-13
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** We were engaged for a logo redesign. Project completed successfully to great acclaim – featured in PRINT, Communication Arts, LogoLounge, and many other online articles.
- **Record URL:** https://www.astuteo.com/data/clients?client=ogden-plumbing

### Progressive Majority Wisconsin

- **Descriptor:** Political Action Committee
- **Industry:** [Nonprofit & Education](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=nonprofit-education)
- **Start:** 2006-03-28
- **End:** 2007-01-02
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a series of print materials, including a brochure and postcard mailers, as well as the organization's website.
- **Testimonials:**
  - "Matt Everson's creative work is matched only by his business acumen.  He spearheaded the design and development of Progressive Majority Wisconsin's web site.  His efforts helped establish our organization as a credible, innovative player in state politics.  More importantly, his efforts helped our endorsed candidates win.  I cannot recommend Astuteo highly enough." — Raj Shukla, Program Manager (2007-06-23) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=progressive-majority-wisconsin

### St. Mary’s Hospital

- **Descriptor:** Regional hospital and health system
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=healthcare)
- **Start:** 2006-01-24
- **End:** 2007-10-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** We Shifted Focus
- **Notes:** Astuteo transitioned away from print design to focus exclusively on web design and development.
- **Record URL:** https://www.astuteo.com/data/clients?client=st-marys-hospital

### Sunny Industries

- **Descriptor:** Commercial offset printing company
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-09
- **End:** 2006-05-23
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a brochure and folder.
- **Record URL:** https://www.astuteo.com/data/clients?client=sunny-industries

### University Audio

- **Descriptor:** Consumer audio equipment retailer
- **Industry:** [Hospitality & Retail](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=hospitality-retail)
- **Start:** 2007-04-30
- **End:** 2007-09-13
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo built a small website for this client.
- **Record URL:** https://www.astuteo.com/data/clients?client=university-audio

### University of Wisconsin-Madison

- **Descriptor:** University-based economic policy research center
- **Industry:** [Nonprofit & Education](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=nonprofit-education)
- **Start:** 2007-02-28
- **End:** 2007-08-30
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design and develop a website for the Center on Wisconsin Strategy (COWS), now known as the High Road Strategy Center.
- **Record URL:** https://www.astuteo.com/data/clients?client=university-of-wisconsin-madison

### Wilke Chiropractic

- **Descriptor:** Chiropractic practice
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007&industry=healthcare)
- **Start:** 2006-10-01
- **End:** 2007-01-10
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?status=concluded&era=2005-2007)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired for brand identity design.
- **Record URL:** https://www.astuteo.com/data/clients?client=wilke-chiropractic