# Astuteo client record

Record as of: 2026-09-20

## Timeline
- 2005: Print and web design
- 2008: Web design and development only
- 2014: Industrial and manufacturing web design and development

## Scope of this view

Showing 20 of 71 clients. Filter: era=2005-2007. Unfiltered record: https://www.astuteo.com/data/clients

## Aggregates

Counts are over the clients shown in this view. Each client is counted once. Child-industry counts are subsets of their parent. Endings by reason sum to the concluded count.

| Measure | Count |
|---|---|
| Total clients | 20 |
| Years covered | 2005 to 2026 |
| Active | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&status=active) |
| Concluded (ended or dormant) | [18](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded) |
| Clients with testimonials | [5](https://www.astuteo.com/data/clients.md?era=2005-2007&testimonials=yes) |

| Industry | Count |
|---|---|
| Manufacturing & Industrial | [5](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=manufacturing-industrial) |
| Manufacturing & Industrial > Commercial Equipment | [1](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=commercial-equipment) |
| Manufacturing & Industrial > Contractors & Trades | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=contractors-trades) |
| Manufacturing & Industrial > Distributors | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=distributors) |
| Manufacturing & Industrial > Electrical Equipment & Electronics | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=electrical-equipment-electronics) |
| Manufacturing & Industrial > Industrial Components | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=industrial-components) |
| Manufacturing & Industrial > Industrial Machinery | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=industrial-machinery) |
| Manufacturing & Industrial > Medical Devices | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=medical-devices) |
| Manufacturing & Industrial > Robotics & Automation | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=robotics-automation) |
| Technology | [1](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=technology) |
| Finance & Insurance | [0](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=finance-insurance) |
| Professional Services | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=professional-services) |
| Media & Publishing | [5](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing) |
| Nonprofit & Education | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=nonprofit-education) |
| Healthcare | [3](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=healthcare) |
| Hospitality & Retail | [2](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=hospitality-retail) |

| Era (by start year) | Count |
|---|---|
| 2005-2007: Print and web design | [20](https://www.astuteo.com/data/clients.md?era=2005-2007) |
| 2008-2013: Web design and development only | [0](https://www.astuteo.com/data/clients.md?era=2008-2013) |
| 2014-onward: Industrial and manufacturing web design and development | [0](https://www.astuteo.com/data/clients.md?era=2014-onward) |

| Ending reason | Count |
|---|---|
| Champion Left | 2 |
| We Shifted Focus | 3 |
| Project Completed | 13 |

## How to filter this record

Add query parameters to https://www.astuteo.com/data/clients (or https://www.astuteo.com/data/clients.md for markdown). One value per parameter; parameters combine as AND. Unknown values return zero clients.

- industry: manufacturing-industrial, commercial-equipment, contractors-trades, distributors, electrical-equipment-electronics, industrial-components, industrial-machinery, medical-devices, robotics-automation, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail. A parent industry (manufacturing-industrial, technology, finance-insurance, professional-services, media-publishing, nonprofit-education, healthcare, hospitality-retail) includes its child industries.
- status: active, concluded
- era: 2005-2007, 2008-2013, 2014-onward
- client: a client slug, printed as the Record URL in each block below
- testimonials: yes (only clients with at least one testimonial)

Examples: https://www.astuteo.com/data/clients?industry=manufacturing-industrial and https://www.astuteo.com/data/clients?status=active&era=2014-onward

## Clients

### Astuteo

- **Descriptor:** Web design and development company
- **Industry:** [Technology](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=technology)
- **Start:** 2005-11-15
- **Status:** [Active](https://www.astuteo.com/data/clients.md?era=2005-2007&status=active)
- **Record URL:** https://www.astuteo.com/data/clients?client=astuteo

### Capital Newspapers

- **Descriptor:** Regional newspaper publisher
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing)
- **Start:** 2005-11-22
- **End:** 2006-12-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Champion Left
- **Notes:** Astuteo was hired for brand marketing and print design, after Matt Everson helped the marketing department win multiple awards as an employee.
- **Testimonials:**
  - "Matt's work speaks for itself: He's got great ideas and the talent to bring those ideas to fruition. He does excellent work on his own, he's a great collaborator, and he also happens to be a rarity: a visual artist with both an ear and a respect for good copy. I simply can't recommend him enough." — S.J. Barlament, Creative Director (2005-12-09) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=capital-newspapers

### Clear Channel

- **Descriptor:** National radio broadcasting network
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-10
- **End:** 2007-10-22
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** We Shifted Focus
- **Notes:** Astuteo transitioned away from print design to focus exclusively on web design and development.
- **Record URL:** https://www.astuteo.com/data/clients?client=clear-channel

### Eriksson Aviation

- **Descriptor:** Utility aircraft dealer
- **Industry:** [Manufacturing & Industrial > Distributors](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=distributors)
- **Start:** 2006-02-28
- **End:** 2009-09-10
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Champion Left
- **Notes:** The engagement ran through a single champion. When he moved on, Astuteo chose to end the relationship with the company.
- **Record URL:** https://www.astuteo.com/data/clients?client=eriksson-aviation

### Fireside Theatre

- **Descriptor:** Dinner theatre and entertainment venue
- **Industry:** [Hospitality & Retail](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=hospitality-retail)
- **Start:** 2007-01-04
- **End:** 2014-11-20
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** We Shifted Focus
- **Notes:** In 2014 Astuteo narrowed its focus to industrial and manufacturing exclusively. We helped the local service clients we'd been working with find other strong local agencies, and handed their website projects off on good terms.
- **Record URL:** https://www.astuteo.com/data/clients?client=fireside-theatre

### Francois Oil Co.

- **Descriptor:** Fuel distributor and service station operator
- **Industry:** [Manufacturing & Industrial > Distributors](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=distributors)
- **Start:** 2006-03-22
- **End:** 2009-05-06
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design the brand identity and related marketing materials for Jerry's Race Against Muscular Dystrophy, a local event.
- **Record URL:** https://www.astuteo.com/data/clients?client=francois-oil-co

### GRN Madison

- **Descriptor:** Executive search and recruiting firm
- **Industry:** [Professional Services](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=professional-services)
- **Start:** 2006-02-26
- **End:** 2011-05-04
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was engaged to design and develop WholePlanetJobs.com, a website for the natural foods division of GRN Madison.
- **Testimonials:**
  - "Matt is a creative, out of the box thinker, and he did a masterful job of marrying these skills with my visions. I enthusiastically recommend Matt and his services and applaud his efforts in working within tight deadlines to get my Web site launched!" — Brian Stuesser, President (2006-03-16) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=grn-madison

### Isthmus Acupuncture Center

- **Descriptor:** Acupuncture, massage, and functional wellness center
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=healthcare)
- **Start:** 2007-06-11
- **End:** 2011-06-14
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo designed and developed the website for the Isthmus Acupuncture Center in Madison, WI.
- **Record URL:** https://www.astuteo.com/data/clients?client=isthmus-acupuncture-center

### Madison.com

- **Descriptor:** Regional news and information website
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-10
- **End:** 2006-12-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired for brand marketing and print design.
- **Testimonials:**
  - "Matt is the best designer I have ever worked with. He is incredibly creative and his passion for quality shows in all of his work. I heartily recommend him for any project that requires a unique, professional design that meets standards and employs best practices." — Todd Lekan, Director of Technology (2009-02-03) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=madison-com

### Marshall Erdman & Associates

- **Descriptor:** Healthcare design-build firm
- **Industry:** [Manufacturing & Industrial > Contractors & Trades](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=contractors-trades)
- **Start:** 2006-11-21
- **End:** 2007-01-28
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a collection of printed marketing materials.
- **Record URL:** https://www.astuteo.com/data/clients?client=marshall-erdman-associates

### Matrix Fitness

- **Descriptor:** Commercial fitness equipment manufacturer
- **Industry:** [Manufacturing & Industrial > Commercial Equipment](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=commercial-equipment)
- **Start:** 2007-11-17
- **End:** 2008-01-14
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Together with Swink, another Wisconsin design agency, Astuteo helped redesign the interface for the Matrix Fitness T7xe line of treadmills. The T7xe was highly praised for its integrated, user-friendly touchscreen and went on to win an International Design Excellence Award (IDEA®) for commercial and industrial products by the Industrial Designers Society of America (IDSA).
- **Record URL:** https://www.astuteo.com/data/clients?client=matrix-fitness

### Mays Law Office

- **Descriptor:** Regional law firm
- **Industry:** [Professional Services](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=professional-services)
- **Start:** 2006-08-01
- **End:** 2007-02-28
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design and develop two websites – MaysLaw.net and WorkCompWI.com
- **Record URL:** https://www.astuteo.com/data/clients?client=mays-law-office

### Ogden Plumbing

- **Descriptor:** Plumbing contractor
- **Industry:** [Manufacturing & Industrial > Contractors & Trades](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=contractors-trades)
- **Start:** 2005-11-16
- **End:** 2005-12-13
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** We were engaged for a logo redesign. Project completed successfully to great acclaim – featured in PRINT, Communication Arts, LogoLounge, and many other online articles.
- **Record URL:** https://www.astuteo.com/data/clients?client=ogden-plumbing

### OnTrack Reading

- **Descriptor:** Literacy curriculum publisher
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing)
- **Start:** 2007-02-21
- **Status:** [Active](https://www.astuteo.com/data/clients.md?era=2005-2007&status=active)
- **Testimonials:**
  - "Everything now looks consistent and professional. Our materials and website work together, and the automated system handles everything from orders to printing without us lifting a finger." — Rodney Everson, Owner (2024-07-06)
- **Record URL:** https://www.astuteo.com/data/clients?client=ontrack-reading

### Progressive Majority Wisconsin

- **Descriptor:** Political Action Committee
- **Industry:** [Nonprofit & Education](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=nonprofit-education)
- **Start:** 2006-03-28
- **End:** 2007-01-02
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a series of print materials, including a brochure and postcard mailers, as well as the organization's website.
- **Testimonials:**
  - "Matt Everson's creative work is matched only by his business acumen.  He spearheaded the design and development of Progressive Majority Wisconsin's web site.  His efforts helped establish our organization as a credible, innovative player in state politics.  More importantly, his efforts helped our endorsed candidates win.  I cannot recommend Astuteo highly enough." — Raj Shukla, Program Manager (2007-06-23) [Source](https://www.linkedin.com/in/matteverson/details/recommendations/)
- **Record URL:** https://www.astuteo.com/data/clients?client=progressive-majority-wisconsin

### St. Mary’s Hospital

- **Descriptor:** Regional hospital and health system
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=healthcare)
- **Start:** 2006-01-24
- **End:** 2007-10-01
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** We Shifted Focus
- **Notes:** Astuteo transitioned away from print design to focus exclusively on web design and development.
- **Record URL:** https://www.astuteo.com/data/clients?client=st-marys-hospital

### Sunny Industries

- **Descriptor:** Commercial offset printing company
- **Industry:** [Media & Publishing](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=media-publishing)
- **Start:** 2006-01-09
- **End:** 2006-05-23
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design a brochure and folder.
- **Record URL:** https://www.astuteo.com/data/clients?client=sunny-industries

### University Audio

- **Descriptor:** Consumer audio equipment retailer
- **Industry:** [Hospitality & Retail](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=hospitality-retail)
- **Start:** 2007-04-30
- **End:** 2007-09-13
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo built a small website for this client.
- **Record URL:** https://www.astuteo.com/data/clients?client=university-audio

### University of Wisconsin-Madison

- **Descriptor:** University-based economic policy research center
- **Industry:** [Nonprofit & Education](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=nonprofit-education)
- **Start:** 2007-02-28
- **End:** 2007-08-30
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired to design and develop a website for the Center on Wisconsin Strategy (COWS), now known as the High Road Strategy Center.
- **Record URL:** https://www.astuteo.com/data/clients?client=university-of-wisconsin-madison

### Wilke Chiropractic

- **Descriptor:** Chiropractic practice
- **Industry:** [Healthcare](https://www.astuteo.com/data/clients.md?era=2005-2007&industry=healthcare)
- **Start:** 2006-10-01
- **End:** 2007-01-10
- **Status:** [Ended (concluded)](https://www.astuteo.com/data/clients.md?era=2005-2007&status=concluded)
- **End reason:** Project Completed
- **Notes:** Astuteo was hired for brand identity design.
- **Record URL:** https://www.astuteo.com/data/clients?client=wilke-chiropractic